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Businesses cannot get away from the force of advertising. If they want to make their products known in the marketplace they have to use some form of advertisement. Advertising is being more and more known as a reasonable and desirable business force. The marketing may be in the form of a heart to heart talk
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Without resorting to reality, one can, given infinite time and resources, produce all conceivable theories. One of these theories is bound to be the “truth”. To decide among them, scientists conduct experiments and compare their results to predictions yielded by the theories. A theory is falsified when one or more of its predictions fails. No amount of positive results – i.e., outcomes that confirm the theory’s predictions – can “prove right” a theory. Theories can only be proven false by that great arbiter, reality.
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